Whether you’ve heard of Ello.ie or meeting us today for the first time, we’ve changed a good bit, but we’re still the same amazing team working around the clock keeping our users safe and visible to others, while creating the best experiences and we’re doing all that in style.

Say Hello To Ello.ie’s New Logo!

Today on the 3rd of October we’re launching a new logo, as we start to refresh our look in general. We loved our old logo, and look, and know many felt the same. And yet, here we are to explain why we decided to evolve it.

Firstly, We’ve made this change after going through a series of rounds within our senior team members and brand managers, therefore it’s not change for the sake of change. Now that said, change is inevitable, and something to be embraced.

However, that simply wasn’t a good enough reason for us to change our logo. A better reason to change came along because our old logo was not reflecting our Ello.ie brand the way we wanted it to do so therefore we came up with a relative, more distinctive evolution of it and it does the job so much better in that terms.

When we first launched on the 23rd of August 2019, our logo was distinctive yet cute at the same time and its smile was the main ingredient that we were in a mission to spread within our users, but soon thereafter we were looking to add a bit of a playful and more cheeky side of Ello.ie into it and that simply wasn’t possible with our old logo. 

We will not bore you with the design thinking and the meaning of our new logo you’re busy single people after all, and our main intention for this story was to let you know about the change, so you won’t be too surprised when the icons on your Apps look different. Our new logo reflects our brand and its values like you’d expect from our dating app.


Our new look and feel reflects how we’ve grown in such a short time, where we see Ello.ie in future and our dedication to connecting our users of mutual interests with one another.

Lots of love

The team at Ello.ie